Fouz Loyalty: Digitalization at the Service of the Distribution Network

Nexans Morocco Strengthens Its Position as an Industry Pioneer with Innovative Digital Loyalty Program

Nexans Morocco has launched a groundbreaking digital loyalty program called Fouz to enhance customer engagement and reinforce its standing as a leader in Morocco's cable industry. The program targets electricians across the country and aims to revolutionize the distribution network through digitalization.

A Comprehensive Loyalty Program

Introduced in 2023, the Fouz program distinguishes itself from previous initiatives by offering unlimited participation, allowing electricians to continuously earn and redeem points. The program's simplicity lies in its seamless integration with everyday purchases. Electricians simply need to scratch a loyalty card embedded within the packaging of purchased products and scan the QR code using the Fouz app, readily available on Google Play and soon to be on the Apple Store.

Rewarding Loyalty with Attractive Gifts

Accumulated points are effortlessly converted into a variety of enticing gifts, including tools, phone top-ups, smartwatches, and smartphones. Adding further convenience, Nexans delivers the gifts directly to participants' homes, eliminating the need for travel. To ensure a hassle-free experience, a dedicated E-Hotline is available to address any queries and provide comprehensive support throughout the app's usage.

Driving Digital Transformation in the Distribution Network

The Fouz application serves as a testament to Nexans' commitment to innovation and digitalization. By streamlining the loyalty program and integrating it seamlessly into electricians' daily operations, Nexans is effectively transforming the distribution network, fostering stronger customer relationships, and solidifying its position as a frontrunner in Morocco's cable industry. The program exemplifies Nexans' dedication to continuous improvement and its unwavering focus on customer satisfaction.