Nexans Maroc at the heart of the digitalization of the distribution network

As part of its ongoing innovation strategy, Nexans Maroc is consolidating its status as a pioneer in its sector of activity through its digital smartphone application, called Fouz. The main objective of this application is to digitalize the animation of the distribution network.

To this end, a vast promotional operation covering the entire national territory has been organized between September and December 2021.  Resellers and electricians were able to participate in a raffle that was 100% digitalized. Indeed, the mechanism of the operation consisted, for the participants, in scanning with their smartphones QR codes printed on scratch tickets, deposited in the cable coils. The draws took place on a dedicated digital platform.

More than 800 electricians won electrical tools and laptops in monthly draws held in collaboration with our distributor partners throughout the operation period.

For the resellers, who benefited from free gifts when purchasing cable lots, the raffle took place on June 18, 2022 in a large hotel in Casablanca. Drawing at the end of which a utility car and 9 motorcycles were given to the winners of the contest.